Apparel giant MAS holdings cemented its decade-long partnership with Sri Lanka Cricket (SLC) with the empowerment of the national women’s Cricket team ahead of the ICC Women’s T20I World Cup in Australia later this month. The announcement of the collaboration was made at a press conference hosted by SLC recently. where MAS launched the inspirational ‘Diriya Denna’ campaign – rallying the nation around the women’s team and elevating thier sense of pride as representatives of Sri Lanka on the global stage.
